Director of Marketing / CMO

Blue Collar Recruits • Permanent • Dallas, Texas, United States • $100k - $150k / year • 3m ago

Director of Marketing / CMO

Location: Dallas/Fort Worth, TX
Salary: Competitive with performance-based bonuses

Position Summary

Oversees all marketing operations across three fast-growing home-service brands. This role owns lead generation, channel profitability, reporting accuracy, creative direction, paid media, SEO, content strategy, lifecycle marketing, and vendor management.

The CMO removes all execution burden from the CEO by running a fully independent, accountable, data-driven marketing organization. They are responsible for delivering predictable, profitable job volume across all markets while aligning marketing output with Sales and Operations capacity.

Key Responsibilities

Own total daily lead volume across PPC, Google Local Services Ads, SEO, Google Maps, Meta, retargeting, email, direct mail, and marketplace platforms
Maintain target CPL, CPJ, CAC, and ROAS across all paid and organic channels
Manage and optimize seven-figure ad budgets across multiple brands and markets
Own PPC strategy with deep hands-on oversight of Google Ads structure, bidding, budgets, keywords, ad copy, and conversion performance
Oversee Google Maps and local search optimization to maintain market dominance at the city and service-area level
Direct SEO strategy, including on-page, technical, local, and content fundamentals
Own email marketing execution, including lifecycle campaigns, promotions, reactivation, and database monetization
Oversee direct mail and direct response initiatives, including targeting, messaging, tracking, and ROI measurement
Approve all creative assets (ads, videos, graphics, landing pages) and enforce strict brand consistency
Direct monthly creative refresh cycles and oversee all photo/video asset production
Ensure flawless tracking and attribution across GA4, GTM, UTMs, pixels, GHL, CRM, and CallRail
Maintain accurate dashboards and reporting with midweek and end-of-week KPI visibility
Conduct bi-monthly ROAS reviews, monthly vendor deep-dives, and quarterly KPI meetings
Hold all marketing vendors accountable to strict KPIs and replace underperformance proactively
Collaborate daily with Sales and Operations to align lead flow with technician capacity and close-rate reality
Align budgets, forecasting, and performance expectations with the COO and CFO
Maintain all marketing SOPs, enforce adherence, and build scalable, repeatable systems
Lead and develop the internal marketing team (PPC, SEO/Web, Content, Creative, Social)
Operate independently, identifying and correcting issues before they impact revenue

Required Experience & Skills

10+ years in senior marketing leadership across performance, growth, and demand generation
Proven success scaling revenue in the home services industry or similar high-velocity, direct-response environments
Strong, measurable PPC experience with deep expertise in Google Ads and Google Local Services Ads
Advanced understanding of Google Maps and local search optimization
Solid SEO fundamentals, including technical SEO, on-page optimization, local SEO, and content strategy
Experience executing email marketing campaigns tied directly to revenue and job volume
Experience with direct mail and direct response marketing, including attribution and ROI tracking
Expertise across Meta Ads, retargeting, landing pages, CRO, and analytics
Proven ability to manage seven-figure marketing budgets and complex multi-vendor ecosystems
Strong command of Looker Studio, GA4, GHL, CallRail, CRM/automation tools, and performance dashboards
Ability to build SOPs, reporting frameworks, scalable systems, and high-performing marketing teams
Highly analytical, data-driven, and disciplined in KPI management
Capable of running a fully autonomous marketing division with minimal CEO involvement